International touring sensation, Yumi Zouma (NZ, Cascine Records ©), seemingly came out of nowhere. Before releasing their seminal debut album, I was contracted to come up with a logo that felt as personal as their music. I opted for a handwritten script signature that has become as iconic as their sound. The logo brandishes three full length releases, a tape cassette, and all of the bands posters and merchandise. Yumi Zouma won Hype Machine’s “Most Blogged About Band” two years in a row.

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